How to get sales and marketing to play nicely together

Key things to think about in getting your sales people, marketers, and customer service folk, to work well together.

This is the first in a series of posts exploring effective working across sales, marketing and service teams to ensure effective (and profitable) customer journeys.

Companion links:

• The original written post is here
• The Watertight Marketing Book
• The Watertight Marketing Test

Key Words: Sales and Marketing, Teamwork, Customer Journey, Sales and Marketing Alignment, Collaboration

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