The foundations of making marketing work

What makes marketing work? The key difference between people that see a healthy return on their marketing, and those that don’t, is whether the unseen strategic thinking has been done. This episode explores those unseen elements and what's involved. 

Key links to accompany this episode:

• The original blog post is here 
• The Watertight Marketing Test for you to benchmark your business against the foundations 

Key words: Marketing Strategy, Strategic Marketing, Strategic Marketing Projects, Marketing Management, Marketing Activity Planning, Business Strategy.

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