Using metrics to get buy-in from your colleagues
Topic: Are you getting results you and your business needs from marketing? Since you’re investing time, energy and money on marketing, you’ll no doubt be thinking (and others asking) about value for money, return on investment and how to measure marketing success.
Image references, see Watertight Marketing (second edition)
- Yo-Yo Marketing, p.24
- Measuring Movement, p.297
See:
- Background post
- Chapter 10 of either edition of Watertight Marketing
- The write-up
Here are the LinkedIn profiles of the contributors to this discussion:
Bryony Thomas, Watertight Marketing
Cheryl Crichton, Make Marketing Happen Club
Peter Baynes, Marketing Consultant
Melanie Osborne – Marketing Director, Nviro
Paul Jolley - Customer Creator, Customeris3
Liz Davidson - CMO, Esoterix Systems & QRoutes Ltd
Franco de la Croix-Vaubois, Event Organisers' Network
To join us live next time, head to Join us for #WatertightWednesdays - Watertight Marketing
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