Developing a journey brain
Topic: Marketers are familiar with the customer journey. It’s the starting point for our thinking, strategies and plans. But what of the other ‘journeys’ in the business – employees, other stakeholders, growth? How can marketing contribute to and enhance these? This session explored these different journeys, how to map them out and who is involved in ensuring a consistent and brilliant customer experience.
See: The write up
Here are the LinkedIn profiles of the contributors to this discussion:
Rachael Wheatley, Watertight Business Thinking
Melanie Osborne, Nviro
Maggie Mutkovicova, Cydea
Steve Fordham, Invisible Connections
To join us live next time, head to Join us for #WatertightWednesdays - Watertight Marketing
Get a weekly dose of marketing clarity - Subscribe to our newsletter here.
