Marketing's role in recruiting brilliant employees
Topic: How do you ensure you recruit the right candidates for your business and make your company attractive to work in?
Recruiting new employees uses the same thinking and approaches as you would use to win new customers. However, marketing isn't always involved in supporting this journey even though they have a lot to add.
In this roundtable we talked about how you apply Watertight Thinking to finding, winning and keeping brilliant people in your business. We kicked off with some content as food for thought and then opened up the discussion to chat about others experiences.
Test your employer marketing fitness by completing this test https://ff-employer.scoreapp.com/. It'll send you a PDF report with an overall score and a score for each Flow Foundation.
See: The write up
Here are the LinkedIn profiles of the contributors to this discussion:
Rachael Wheatley, Watertight Business Thinking
Samantha Gosrani, Nviro
Alex Waite, Shaped By
Isobel Horswell, Ntegrity Insurance Solutions Ltd
Peter Baynes, Peter Baynes Marketing
To join us live next time, head to #WatertightWednesdays - Watertight Marketing
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