Managing change & changing internal thinking
Note: Due to a technical hitch, the first few minutes were not recorded.
Topic: Marketing leaders are often brought in to be a ‘change agent’. It might be to oversee a new market or product strategy. It might be because the board has realised the need for improvement or a different approach. Indeed, strategic marketing projects in themselves often involve change.
Driving change – whether small or large – is always a challenge. In this roundtable, we looked at why change is needed, how it might falter and what makes for success.
We were delighted to be joined by guest Roger Williams, experienced change consultant.
See - the write-up
Here are the LinkedIn profiles of the contributors to this discussion:
Rachael Wheatley, Watertight Business Thinking
Ruth Napier, Ruth Napier Consulting
Sarah McDowall, Primrose Hospice
Jenny South - SAIT Abrasives
To join us live next time, head to #WatertightWednesdays - Watertight Marketing
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