Creating a customer-centric culture
Topic: A lot of companies say they have the customer at the heart of their approach, but does that really stand up to scrutiny? In this session we talked about how to get to business-wide customer focus, some of the challenges and examples of where it's worked. (Note: one word of mild profanity is used in the discussion)
We were delighted to be joined by two guests: Rhian Huxtable from Insight 6 and Aimee Blakemore from Flourish CRM Agency.
Here are the LinkedIn profiles of the contributors to this discussion:
Bryony Thomas, Watertight Business Thinking
Rachael Wheatley, Watertight Business Thinking
Rhian Huxtable, Insight 6
Aimee, Blakemore, Flourish
Links mentioned in the podcast:
- Customer Experience Professionals Association - Competency Framework
- Amazon - empty chair on the board
- Institute of Customer Service - July 2024 Customer Satisfaction Index
To join us live next time, head to #WatertightWednesdays - Watertight Marketing
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