All Episodes
Episodes
Getting your FD onboard and loving marketing
Topic: How close are you with your FD? Having a good relationship with finance is important. Getting them on-board and enthusiastically supporting your strategy and plan is often a key piece to get right. But all too...
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Resourcing and recruiting - building a stellar marketing team
Topic:Â Whatever size business youâre in, our guess is youâll want a well-resourced marketing team. That comes in all sorts of shapes and sizes, with in-house marketers or outsourced services or a mix of both. And...
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Developing a journey brain
Topic: Marketers are familiar with the customer journey. Itâs the starting point for our thinking, strategies and plans. But what of the other âjourneysâ in the business â employees, other stakeholders, growth? How...
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Marketing's role in recruiting brilliant employees
Topic:Â How do you ensure you recruit the right candidates for your business and make your company attractive to work in?
Recruiting new employees uses the same thinking and approaches as you would use to win new...
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How to bridge the gap from business strategy to marketing operations
Topic:Â Many marketers and MDs alike recognise the importance of marketing helping a business to achieve its objectives and plan. However, it's not always common practice to see a direct link between business aims and...
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Building your credibility within the business
Topic:Â How marketing or you are positioned in the business is critical to your success. If your boss and colleagues donât rate marketing in general, itâs an uphill struggle to prove yourself, whatever your experience...
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How to show impact â quick wins and long-term success
Topic:Â Whether youâre new in role or been in your current position for a while, one thing is certain. Youâll want to show the impact marketing has. That could be to the leadership team, board, stakeholders or the...
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What makes for a good marketing leader?
Topic: For those stepping into to a leadership position, what skills and knowledge do you need? What does good look like and what does the business youâre in expect of you? Â
Like all leadership positions, youâll need...
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Managing change & changing internal thinking
Note:Â Due to a technical hitch, the first few minutes were not recorded.
Topic: Marketing leaders are often brought in to be a âchange agentâ. It might be to oversee a new market or product strategy. It might be...
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How well does marketing support the business plan (Research Findings)
A session unpicking the research findings amongst those that have completed our 40 question diagnostic in 2024. The key findings are:
People feel that they are better at marketing strategy than they are at marketing...
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Creating a customer-centric culture
Topic:Â A lot of companies say they have the customer at the heart of their approach, but does that really stand up to scrutiny? In this session we talked about how to get to business-wide customer focus, some of the...
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